Last Updated: February 13th, 2019
Why does Bello require physical data?
For your personalized service. Without physical data it is nearly impossible for our service to help you lose belly fat and provide cutting edge personalized assistance.
Some examples (but not limited to) of data we would track:
• Scanning behavior of users who successfully reduced belly fat to a healthy range (so we can deepen our understanding of the impact of scanning frequency)
• Average waist size of 20-50 year-old males/females.
• Average body fat of 20-50 year-old males/females.
Protecting your privacy is important to us.
Olive Health Care, Inc. with an office at 5F, 283 Gangnam-daero, Seocho-gu, Seoul, 06729, South Korea is the controller and responsible for your Personal Information collected through your use of the Bello Platform (“Bello”, “Olive Health Care Inc”, “us” or “we”).
Collection of Information
Personal Information You Give Us
Information We Collect
When you use the Bello Platform we may collect and/or calculate weight, body fat percentage, body volume, height, and various circumferences. Through the Bello Platform, we collect certain other information, which may include Personal Information, in order to improve our product. This includes information on body fat so we can anticipate the overall health, or data about the environment in which you use the device, like humidity in the room where your device is used. The information we collect when you use the Bello Platform includes details that you provide and information that is gathered or derived through your body scan, including but not limited to the aforementioned metrics.
Information Collected Using Cookies and other Technologies
Like many online service owners and operators, we use automated data collection tools such as Cookies and Web Beacons to collect certain information.
“Web Beacons” (also known as Web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with Cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike Cookies, which are stored on the user’s hard drive, Web Beacons are typically embedded invisibly on web pages (or in an e-mail).
Information Related to Your Use of the Bello Platform
Our servers automatically record certain information about how a person uses our Services (we refer to this information as “Log Data”), including both Account holders and non-Account holders (either, a “User”). Log Data may include information such as a User’s Internet Protocol (IP) address, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a User clicked on and other statistics. We use Log Data to administer the Services and we analyze (and may engage third parties to analyze) Log Data to improve, customize and enhance our Services by expanding their features and functionality and tailoring them to our Users’ needs and preferences. We may use a person’s IP address to generate aggregate, non-identifying information about how our Services are used.
Information Sent by Your Mobile Device
We collect certain information that your mobile device sends when you use our Services, like a device identifier, user settings and the operating system of your device, as well as information about your use of our Services.
When you use our App, we may collect and store information about your location by converting your IP address into a rough geo-location or by accessing your mobile device’s GPS coordinates or coarse location if you enable location services on your device. We may use location information to improve and personalize our Services for you. If you do not want us to collect location information, you may disable that feature on your mobile device. Due to the requirements of the native operating systems, enabling location services could be necessary for use of the app.
How We Use Your Information
Provide and Administer the Bello Platform
We use your Personal Information as is necessary for the performance of a contract between you and us, or to answer questions or take steps at your request prior to entering into a contact. For example, we use the information to provide you with the Services or Products you request; create and maintain your Account; handle and fulfil your orders; provide customer support; troubleshoot and protect against errors; and notify you about changes to the Bello Platform.
Improve and Develop the Bello Platform
Any information collected is used to support and improve the Bello Platform as necessary in our legitimate interests, or where you have given your informed consent to such use as required by applicable law. Using the information, we collect, we are able to improve the Bello Platform, and research and develop new products and services. For example, we use the information to understand how you and other Users interact with the Bello Platform; track usage and error trends; perform data analysis and testing; conduct research and surveys; and develop new features, products and services.
Communicate With You About the Bello Platform or to Promote Related Services
Any information you provide to us may be used for us to communicate with you as necessary in our legitimate interests, or where you have given your informed consent to such use as required by applicable law. We may use information that you provide to us to send you various notifications, text messages, alerts, emails, and other electronic communications related to the Bello Platform, our business, or related services. We may also periodically send you free newsletters and e-mails that directly promote the Bello Platform and related services. Please be aware that if you provide us with a cell phone number that you acknowledge we may send you text messages.
We use the information we collect to personalize the Services and show you more relevant content that is tailored to you as necessary in our legitimate interests, or where you have given your informed consent to such use as required by applicable law.
• Information such as your height, weight, gender, race/ethnicity, and age is a required input in order to accurately calculate your belly fat, a core feature of the Services.
• We may provide personalized text in the app or contextual information such as how your metrics compare to similar users on the Bello Platform and the population.
• We may provide personalized advice or suggestions based on information about you that we collect and/or calculate.
• We may provide personalized third party service based on information about you that we collect and/or calculate.
Promote Safety and Security
We use the information we collect to promote the safety and security of the Bello Platform, our Users and other parties. Such use is necessary for the performance of the contract between you and us or is necessary in our legitimate interests. For example, we may use the information to authenticate Users, facilitate secure payments, protect against fraud and abuse, respond to a legal request or claim, conduct audits, and enforce our terms and policies.
We may derive and infer additional data from any information that you provide to us. Examples of derivative information we generate include fitness and diet trends in the population, body shape and metrics trends in the population, etc.
Anonymized and De-Identified Information
We may or may not aggregate and/or anonymize all information that we collect from you, including Personal Information. This may be done for various purposes, including to improve our products, develop new features, serve our partners, provide useful data to marketing/design/research firms that we partner with, and for other business development purposes.
Information that We Share with Third Parties
We will not share or sell any Personal Information to third parties for their use without your consent except as described below:
Information Shared with Our Service Providers
We may engage third-party services providers to work with us to administer and provide the Bello Platform. These third-party services providers have access to your Personal Information only for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your Personal Information for any other purpose. One such third party service we rely on is a third party authorized to process credit card payments on our behalf.
Information Shared with Third Parties for Research and Analysis
We may share aggregated information and non-identifying information with third parties for industry research and analysis, demographic profiling, general marketing and market segmentation, and other similar purposes.
Information Shared with Other Users
If you provide any Personal Information to us for posting in areas of our Service that may be publicly viewed (e.g., blogs or messaging features), your Personal Information will be available to third parties who use our Service. Please be cautious when using the public features of our Service.
Information Shared with Individuals You Direct
Through the Bello Platform you may have the option to share your Personal Information with third parties. If you use this functionality in the Bello Platform, you consent to the transfer of your Personal Information to the individual(s) that you identify.
Anonymized and De-identified Information
We may sell aggregated and de-identified data displaying trends related to our user population to our partners.
Information Disclosed in Connection with Business Transactions
Information that we collect from our Users, including Personal Information, is considered to be a business asset. Thus, if we are acquired by a third party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Information, may be disclosed or transferred to a third party acquirer in connection with the transaction.
Information Disclosed for Our Protection and the Protection of Others
We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims, legal process (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.
We offer you choices regarding the collection, use and sharing of your Personal Information, and we will respect the choices you make. Please note that if you decide not to provide us with the Personal Information that we request, you may not be able to access all of the features of the Services.
Alerts and Communications
Modifying Your Information
If your account is no longer active, you may request to have your Account including the Personal Information contained within it deleted by contacting us at firstname.lastname@example.org. A request to delete information will be performed within 30 days after we receive the request.
Some Personal Information contained within business records may remain in archived/backup copies for our records or as otherwise required by law. Please be aware that any anonymized data that we have created based on your information will not be subject to deletion. This includes body metrics, body volume, and body fat percentage, as well as any other derivative data that are de-coupled from your Personal Information and your likeness as represented by your body scan.
Our Policy Toward Children
Our Products and Services are intended for use by individuals eighteen (18) years of age and older. Individuals seventeen (17) years of age and younger may only use our Products and Services with parent permission which may be obtained by contacting email@example.com.
Children’s Online Privacy Protection Act
Our Service is not directed to children under the age of 13, if you are not 13 years or older, do not use our Service without parental consent. We do not knowingly collect Personal Information from children under the age of 13. If we learn that Personal Information of persons less than 13 years-of-age has been collected through our Service without parent consent, we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child or a minor under the age of 13 has posted, submitted or otherwise communicated Personal Information to our Service without your consent, then you may alert us at firstname.lastname@example.org so that we may take appropriate action to remove the minor’s Personal Information from our systems.
All minors under the age of 18 are required to submit parental consent in order to use the Services. Parents or guardians wishing to provide consent for a minor to use the Bello Platform may contact us at email@example.com and request the necessary paperwork.
In accordance with California law, individuals under the age of 18 residing in California may remove or request and obtain removal of content and information that they post on a website or app. In order to remove or to request and obtain removal of such content and information, the user must email firstname.lastname@example.org. Users should be aware that removal of the content and information posted by an individual under the age of 18 does not ensure complete or comprehensive removal of the content or information posted on our Service. Furthermore, under certain circumstances, Bello may not have to comply with the above removal requirements. Bello also reserves the right, to the extent permitted by law, to anonymize the posted content or information or to make such content or information invisible to other users and the public instead of removing or deleting the content or information.
Additional Details about How We Use Information
Your California Privacy Rights
California residents may request and obtain from us, once a year, free of charge, a list of third parties, if any, to which we disclosed their Personal Information for direct marketing purposes during the preceding calendar year and the categories of Personal Information shared with those third parties. If you are a California resident and wish to obtain that information, please submit your request by sending us an email at email@example.com with “California Privacy Rights” in the subject line.
Your European Privacy Rights
If you are based in the EU, in certain circumstances you have rights under data protection laws in relation to Personal Information we hold about you.
- Request access to your Personal Information. You may have the right to request access to any Personal Information we hold about you as well as related information, including the purposes for processing the Personal Information, the recipients or categories of recipients with whom the Personal Information has been shared, where possible, the period for which the Personal Information will be stored, the source of the Personal Information, and the existence of any automated decision making.
- Request correction of your Personal Information. You may have the right to obtain without undue delay the rectification of any inaccurate Personal Information we hold about you.
- Request erasure of your Personal Information. You may have the right to request that Personal Information held about you is deleted.
- Request restriction of processing your Personal Information. You may have the right to prevent or restrict processing of your Personal Information.
- Request transfer of your Personal Information. You may have the right to request transfer of Personal Information directly to a third party where this is technically feasible.
Responding to Do Not Track Signals
Our sites do not have the capability to respond to “Do Not Track” signals received from various web browsers.
The Security of Your Information
We utilize current technology to transport and store information we collect including the use of Cloud technology. We take reasonable administrative, physical and electronic measures designed to protect the information that we collect from or about you (including your Personal Information) from unauthorized access, use or disclosure. When you enter sensitive information on our forms, we encrypt this data using SSL encryption or other technologies. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
Links to Other Sites
By emailing the Privacy Department: firstname.lastname@example.org
By mail post:
Olive Health Care Inc.
5F, 283 Gangnam-daero, Seocho-gu,
Seoul, 06729, South Korea